UpView.ai: AI-Powered Platform Connecting Brands with Influencers for Optimal Growth
UpView.ai: Where AI connects brands with the perfect influencers and empowers creators with AI-driven content optimization unlocking growth for both sides.
Role
Product Designer
Timeline
6 Months
Tools
Figma | Photoshop
Jenil Shah
CTO
Bhavik Muni
CEO
Designing the Future of Influencer Marketing
I had the chance to collaborate with Jenil and Bhavik, the CEO and Co-founder of UpView, a platform that bridges influencers with brands using AI technology. UpView helps brands and startups find the perfect influencers while offering tools for influencers to promote these brands effectively.
My role involved designing UpView's suite of products, including bulk optimization tools, a creative dashboard, and designing marketing website itself. I also worked on the creative illustrations to make the platform more engaging and user-friendly, ensuring a seamless experience for everyone.
Design Problem
The primary challenge was to attract both brands and influencers to our platform.The existing site failed to capture attention and did not leave a lasting impression, making it difficult to engage our target audience effectively.
Design Solution
To achieve this, we needed a website that was not just functional but also interactive and creative.
As the product designer, I took the initiative to craft a visually appealing website that catered to both brands and influencers. I focused on developing engaging illustrations and graphics, ensuring the site was not only attractive but also user-friendly.​
Impact
These efforts paid off. In the first month after the redesign, site traffic increased by over 37%.
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This boost led to more sign-ups and collaborations between brands and influencers.
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The website's success not only improved our online presence but also built a strong community of users ready to connect and work together, fulfilling the initiative's goal.
Click to explore the Web Page Design
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What I learned
As a product designer working on this project in a startup environment with tight deadlines and uncertain plans, I learned several key lessons:
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User-Centered Design: I recognized the importance of understanding the needs of both brands and influencers to create an engaging experience.
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Visual Storytelling: I discovered how to effectively use illustrations and graphics to convey ideas and capture attention in a limited time.
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Collaboration Skills: Working closely with cross-functional teams became essential to achieve our common goal efficiently, especially given the startup's dynamic nature.
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Data-Driven Decision Making: I learned to analyze user engagement metrics to inform design choices, allowing us to make iterative improvements to the website under pressure.
